Philanthropists and leaders take on issues that they want to change. Using our time, talent and treasure, we want to make a positive impact on people’s lives and society. We have witnessed the years it often takes to better the world whether it is to addressing the trafficking of children, lifting up the economic power of women, building a culture that accepts women athletes, allowing anyone who loves another to marry who they choose, etc. These victories (albeit some of them still a work in progress) are stellar to witness done well. Serious change happens for the good when people focus on these key principles.
1. Be persistent and passionate. Find as many ways to restore and renew your passion as possible. Energy for the long game is a necessary ingredient.
2. Remove the ego and attack the issue. Focus on the issue and not about any one organization claiming the victory.
3. Use the legal system. Oftentimes it is the laws and policies that are written and/or enforced that need to be upheld that will have the broadest impact on the highest number of people. Investing in advocacy and policy work is a game changer for most issues..
4. Collaborate and play team. Find likely and unlikely partners who will share in the work and are willing to keep the focus on the change you all seek to make.
5. Hire top level experts. When necessary, outside researchers, policy leaders or spokespeople can shape and craft messages and garner new audiences.
6. Gather hard data to share. By using quality research and facts that can’t be dismissed, the emotion about the issue can be dampened. Let the numbers tell the story and now with infographics, the images can bring the data to life.
7. Leverage every outlet for storytelling. Social media gives ample opportunity to showcase the ‘stories’ and people who make the issue you are addressing come to life.
8. Use your wealth and “clout”. Be willing to invest for the long term and find funders who understand this.